EQ CAN SAVE YOUR LIFE

PASS THIS ON TO LOVED ONES AND FRIENDS IN THE UK

Last week's tragedy in London prompted some creative folks to come up with a really great, potentially life-saving idea.

East Anglian Ambulance Service has launched a national "In case of Emergency ( ICE ) " campaign with the support of Falklands war hero Simon Weston and in association with Vodafone's annual life savers award.

The way it works is, you enter the word " I C E " in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".

In an emergency situation helpers can find your next-of-kin quickly. Isn't it a wonderful idea? Why don't we have something like this in the US? I suppose you could just enter "Emergency Number". At any rate, pass the word along. Maybe the next thing helpers will do, after they arrive at the scene and call EMS, will be to check the victim's cell phone so they can call the most imporant helper of all -- the person you designate.

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